A £60 jar of face cream made with the venom of an Asian snake is being billed as the latest antidote to wrinkles.
The makers of Planet Skincare anti-ageing daily moisturiser claim their synthesised viper venom 'stuns' the skin in the same way a real snake bite would, helping to keep it smooth.
They say it gives 'Botox-like results' without needles. It went on sale in Selfridges last week and is selling at the rate of 50 pots a day. Staff say it is their best-selling premium skincare product.
The key ingredient is a synthetic version of the poison of the Temple Viper, a snake common in Thailand.
Amino acids in the venom block nerve signals telling muscles to contract, which helps to stop wrinkles forming.
Christine Benson, of Selfridges beauty, said: 'Products containing snake venom have been used for a few months now in the US, actresses especially love the effect.
'Unlike Botox it allows the face movement and emotion, but lessens wrinkles and paralyses muscles which cause creases.'
Dr Aamer Khan, medical director of the Harley Street Medical Skin Clinic, said: 'This could work for somebody who doesn't want injections.
Read more: http://www.dailymail.co.uk/femail/article-1053702/Snake-venom-face-cream-best-seller-battle-wrinkles.html#ixzz1MKMVDSkB
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